UNICEF: Our video game idea caused a walkout

An interesting video game pitch was recently made at a Washington DC gaming convention. Or was it?

In an effort to raise awareness of the situation of children in South Sudan, UNICEF embarked on an unusual kind of campaign.

We sent an actor, a film crew and two South Sudanese youth to a major video game convention in Washington, D.C., and we were given a keynote address slot to pitch an exciting new video game to an audience of gaming enthusiasts

The gamers in the room were real, as were their reactions and the footage that we captured for this short film.

In 2014, disasters and crises have affected children in many parts of the world.

In South Sudan, which only a few years ago celebrated its independence, food crisis and conflict during the past year have had deadly consequences for children.

Raising awareness is just one step toward helping the children of South Sudan, who are living every day in a life-or-death situation, and it is not a game.

You can watch the video below, and find out more about the situation of children in South Sudan here.